Pajamawear with Purpose
At FeelGood, we're doing what we love - empowering women to be beautiful inside and out by handcrafting sleepwear-to-streetwear pajamas that are stylish, sustainable, and help others. Not just pajamawear. It's pajamawear with purpose.
You're chic and comfortable when you wear your pajamas for the most important part of your day, your beauty sleep. Or all day long - for when you're lounging, traveling, shopping, walking the dog, driving kids to school, and why not, even going to work. They're so versatile from sleepwear to streetwear, you can really value more time with your made-to-last pajamas.
You're feeling good in your skin because what you're wearing is made with ethically-sourced fabrics, and in a clean, safe, and fair way.
You're doing good as your purchase is helping underprivileged children and their teachers get the education they deserve.
11 Love Connections
1. From New York to Bali
“Be careful what you dream - it might come true.” - Lynne Norris
Our story started with a dream - that one day I will shift from a corporate career to community service. That one day happened in summer 2016. A global humanity foundation gave me a long-term volunteer opportunity managing an educational center for underprivileged children in Jakarta, Indonesia. I left New York, and headed out into the wild world of Indonesia. Before making that dramatic career change, I decided to go to Bali. My plan was to clear my mind and prepare for the life-changing experience of community service. That’s when the adventure really began.
2. Meet Roamers and Hubudians
“I have no talent, I am only passionately curious.” - Albert Einstein
The adventure began with curiosity. In August 2016, I arrived in Bali and stayed at Roam, an international co-living space, curious to experience how it is to co-live with Roamers - digital nomads, remote workers, and even transformative travelers who are aspiring to be changemakers.
Curiosity stoked, I discovered a co-working place called Hubud, one of the top 10 co-working spaces in the world as listed by Forbes. I signed up for membership, curious to experience how it is to co-work with like-minded Hubudians - entrepreneurs, creatives, and visionaries.
3. Meet Colleen
“Curiosity is, in great and generous minds, the first passion and the last.” - William Samuel Johnson
At Hubud, curiosity led me to join TribeWanted. How is it to co-learn with aspiring entrepreneurs in a no-bullshit, get-stuff-done success incubator? Masterminded by Colleen, she inspired us within a month to search and do what we love by setting and achieving a goal. Mine was "curiosity". And curiosity turned in an opportunity.
4. Meet Batik
“The journey of a thousand miles begins with one step.” - Confucius
Curious how the famous Indonesian batik is made, I joined as many batik-making workshops as possible. On my third workshop, while using a hot beeswax and plant-based dye to create beautiful patterns on the cotton cloth, I rediscovered an old love. My love for natural cotton fabric was set aflame.
5. Meet Agnes
“When the student is ready, the teacher will appear.” - Zen Proverb
On the second month, during an educational tour to remote West Bali, I met Agnes Rini Astuti, age 37, founder of PAUD Cemara Kasih, a pre-kindergarten school with 120 children ages 2-6. Agnes was inspiring. She sold handmade jewelry to fund her first building that opened in 2010. She has remarkable determination to reach her goal - to help underprivileged children get access to quality early education at low cost. Having received awards for her active learning curriculum and originally composed songs, she has started to teach other teachers about active learning and have them reuse her resources.
Seeing how Agnes—with no money and no support—was able to change the lives of so many children, was a revelation. In that moment, my dream of doing something more than my volunteer work at Jakarta came to life. I discovered an equally compassionate opportunity to help Agnes reach her goals.
6. Helping Agnes
“Education is the most powerful weapon which you can use to change the world.” - Nelson Mandela
On the third month, when my friend Lisa from Hong Kong and her son Brady came to visit, I took them to Agnes' school where Brady donated bags of his used legos to the children. Watching the excitement that Brady sparked when teaching the children how to be creative with Legos, Lisa committed to be a part of anything I do for the children. That created a big change I didn’t expect.
7. FeelGood Was Born
“The future belongs to those who believe in the beauty of their dreams.” - Eleanor Roosevelt
Lisa and I asked ourselves: can we do something more to help Agnes reach her goals, but also create our own way to spread happiness and love to the world?
In that moment the dream of FeelGood was born. An online boutique shop where we do what we love - empower women to be beautiful inside and out by handcrafting pajamas that are not only beautiful but also sustainable and helping others.
We want more than just pajamas. We want Happy Helping Pajamas! Making women feel good that they’re changing lives and playing a part in creating a healthier world while looking good in their pajamas.
8. Why Pajamas
“Everything is better in your pajamas.” - Unknown
But why pajamas? Because pajamas are a happy place. Changing into our pajamas at the end of the day is liberating and relaxing, allowing us to let ourselves be just the way we are. Pajamas create great memories with our family, our friends, or our loved ones. I’m sure you remember those great nights or weekend hangouts in your favorite pajamas.
I love pajamas; they’re the only gift I’ve wanted for Christmas from family and friends for years. My fondest memory is on Christmas day, when we would all be up at the crack of dawn and rush downstairs in our pajamas to open our first presents. Pajamas are for moments of feeling good, being ourselves, and of timeless fashion.
9. Meet Ratna
“Behind every successful woman is a woman who had her back.” - Unknown
In our case, that woman is Ratna, the owner of the Mata Dewi workshop in Bali that practices green manufacturing under ethical and sustainable conditions. I told Ratna of my dream to craft pajamas to help the education of underprivileged children. Ratna told me of her dream to give more help for the poor, but she didn’t have the financial means to do so.
In the spirit of sisterhood, we put our dreams together, and have become sisters in crafting beautiful and meaningful pajamas. I personally do the sleepwear and streetwear test, and machine wash and dry test, to guarantee that they are handcrafted at the highest level of workmanship and comfort.
10. Pajamas Beyond Borders - Indonesia, Japan, India
“We exchange ideas when we exchange fabrics” - Robert Green Ingersoll
And it’s so much more than Happy Helping Pajamas. It’s also a celebration of culture and artistic traditions, with fabrics handpicked from countries with a strong cultural fabric heritage. By turning into pajamas the beautiful and comfortable batik from Indonesia, double gauze cotton from Japan, and silk-cotton sari from India, we spread love for the artisans and their traditional methods of cloth making, which is slowly disappearing with the modern world’s fast fashion.
11. Sisterhood Is Alive
“Women are going to form a chain, a greater sisterhood than the world has ever known.” - Nellie L. McClung
On our journey, a sisterhood of women evolved. Many strong and skilled women rallied around FeelGood’s launch in February 2017. So we named our pajamas after these empowered women. Many became our pajama models. Others worked behind the scenes in various capacities. Even more women volunteered at the schools. It was life-changing - women empowering each other to help others.
The story doesn’t end here.
When you invest in FeelGood pajamas, you become part of this story now, and of all the chapters that will be written in the future.
What If You Were Wearing Happy Helping Pajamas Right Now?
You'll be happy you did.
Tess, FeelGood Founder